UCLA

In accordance with the campus policy on the use of the University's names, seals and trademarks, UCLA Policy 110, the following responsibilities and clarifications should be noted:

1. The control over commercial use is exclusive to you. However, licenses granted pursuant to this delegation shall be in a form previously approved by Campus Counsel.
   
   
2. Vice Chancellors occasionally may wish to use products bearing the campus name, initials, logo or the University's unofficial seal for non-commercial but promotional purposes. As the Chancellor’s representative, you may authorize their manufacture under ASUCLA’s auspices and facilitate a mutually agreeable agreement. All licensing fees from the manufacture and distribution of such products shall be retained by ASUCLA.
   
   
3. As the Executive Director of ASUCLA, you are further redelegated the authority to enforce the restrictions on the commercial use of the campus name, initials, logo, mascot, or the University's unofficial seal and notify any person who uses these trademarks without authorization, or in violation of, the University policy, and demand that they cease and desist the unauthorized use. Such enforcement should be done in an appropriate manner with due regard for the University's public image. Appropriate Campus Counsel will be available to assist you, or other authorized campus personnel, in bringing unauthorized use to an end, including through legal action. All commercial licensing revenue for the use of the University name and trademarks shall be retained by ASUCLA. ASUCLA is expected to fund enforcement activities from the Licensing income it receives.
   
   
4. Pursuant to your authority as described in 3., above, you shall ensure that all commercial uses of the University's names, seals and trademarks are appropriate and also of the highest quality, and that protecting and promoting the University’s image and value are not compromised for the sake of any financial considerations. If there is any question as to maintaining this proper balance, you shall seek appropriate review with me or my designee.

I draw your attention also to the Presidential delegation to Chancellors, et al., "Policy to Permit Use of the University's Name" and "Policy to Permit Use of the Unofficial Seal", both dated May 3, 1985.

This delegation is being reissued to reflect an organizational change and there are no substantive changes from the delegation being superseded. Any redelegation of this authority shall be in writing with copies to me and to those listed below.

Attachments - UC DA 0864, 2/26/1999 Memo, UC DA 0865